In the last ten years, the world of tv and media as a whole has experienced a significant transformation in terms of both its shape, its distribution, and its contents.
After contemplating a comprehensive media and entertainment industry overview, there are a few phenomena which have just risen in the very last couple of years. An example is that of diversification in terms of the nation in which a program is transmitted. Rather than subtitling or dubbing a foreign show, for instance, material like that originally produced by Marianne Furevold-Boland has been completely tailored to the culture of the target audience, basically producing a brand-new piece of media with differing characters and actors, where the storylines are adjusted to the localised norms and traditions. This is absolutely one among the new trends in television broadcasting to keep an eye out for.
One among the outcomes of the developing technology trends in media and entertainment industry is the large modifications that the whole concept of advertising is starting to go through. Formerly a staple of television, now as lots of the consumption of content has shifted online on paid-for platforms, especially for the newer generations who may not even possess a TV, the format of ad breaks is becoming old. Instead, ads are adapting to social networks, and tremendous media figures like Vincent Bolloré must be knowledgeable about this issue in this time of modification. The digital media trends 2018 reveal how adverts are becoming briefer, interactive, and bolder.
Watching the newest popular generation of TV content, even in light-hearted genres such as comedy, it becomes clear that there is a fluctuation in the concepts and topics which are brought up. The current trends in television shows present an increased range of inclusion, for example with regards to character status and identities; this comes as a consequence of demands for a much more genuine representation of the actual members of the societies and groups which are being depicted. Furthermore, numerous shows are interweaving deeper social matters in their storylines, just so that they can be both enjoyable and educational at the same time.
As we look at any form of material summarising the view on the future of broadcasting 2018, one of the main elements is probably something we have been a part of: the extraordinary rise in popularity of digital platforms for media consumption. As an alternative for releasing a single episode per week, producers like Luca Bernabei are now contemplating launching complete seasons of a tv series at once, so that viewers can binge-watch it episode after episode in the period of a couple of days. The growth of new broadcast technology is also influencing the form of the content, with some exploratory interactive work that lets the viewers decide the direction of the story.